Connected Supply Chain Platform e2open® Provides Transformative Solution for Makers, Movers, and Sellers of the World’s Goods and Services

E2open unveils brand refresh to e2open

AUSTIN, Texas – June 6, 2022 – E2open Parent Holdings, Inc. (NYSE: ETWO), the connected supply chain SaaS platform with the largest multi-enterprise network, today unveils its brand refresh including a new e2open logo, brand identity, and tagline: “Moving as one.” The move reflects the transformative role that e2open’s connected supply chain platform offers for the world’s leading companies and brands.

The new e2open brand identity builds on the idea that suppliers, manufacturers, transporters, and fulfillment channels across the supply chain must be empowered to operate as one – optimizing supply, demand, and delivery efficiently and sustainably while the world is in constant motion. The introduction of e2open communicates how the company brings transparency and efficiency to global supply chains by connecting participants and data, a spirit of partnership with its clients and a united vision to work toward a better world. The fresh, simple branding reflects straightforward confidence and rigorous precision.

e2open’s new look is unveiled today at the Gartner Supply Chain Symposium/Xpo™ 2022 in Orlando, for attendees to experience in person at e2open’s Booth 301. The brand will also be visible in new campaigns launching across print and digital mediums and revealed on the company’s website and social channels. In tandem with the launch, e2open will sponsor a special day for supply chain professionals on June 7. Updates including a livestream on June 7 can be viewed on e2open’s LinkedIn page.

“The brand refresh is an acknowledgment of the world we live in and signals the need for a modern, connected approach to supply chain. Everywhere you turn, there’s another lockdown, trade challenge, product or labor shortage that feeds into ongoing supply chain network disruption. It’s time to empower a global, connected supply chain that acts and moves as one,” says e2open CMO Kari Janavitz. “With e2open, you get just that – an open supply chain ecosystem of record, from planning to execution to sales and fulfillment, providing next-level supply chain efficiencies and a roadmap to business transformation.”

Since going public in 2021, e2open has made strategic moves to broaden its reach and provide its clients with an array of connected supply chain and channel management tools within a single SaaS platform that helps them deliver products to their consumers in a flexible and cost-effective way. The company has expanded its global footprint for transportation management and multi-carrier parcel management, adding to e2open’s existing client base. e2open also expanded its network ecosystems for ocean, rail, over-the-road trucking, e-commerce parcel shipping, and last-mile delivery.

“You don’t have to look too far to see the influence supply chains have on our daily lives and the world’s economies – it’s all connected. Yet the software world traditionally is not connected. We’re different. Enabling technologies like cloud and the ability to integrate and interoperate have allowed e2open to solve the problem differently,” says e2open CEO Michael Farlekas. “Our platform is built to connect supply and demand. We help the world’s best companies determine their demand accurately, and to optimize how they bring product to market to meet that demand. Organizations are struggling with tremendous complexities due to disparate data sources and disconnected supply chain processes as they make, move, and sell goods and services, which is what we at e2open are addressing. With recent disruptions exposing the areas ripe for improvement, now more than ever, we’re forging the path forward to a more connected, flexible, sustainable, and cost-effective supply chain that moves together as one.”

For more information, visit

Über e2open

E2open is the connected supply chain software platform that enables the world’s largest companies to transform the way they make, move, and sell goods and services. With the broadest cloud-native global platform purpose-built for modern supply chains, e2open connects more than 400,000 manufacturing, logistics, channel, and distribution partners as one multi-enterprise network tracking over 12 billion transactions annually. Our SaaS platform anticipates disruptions and opportunities to help companies improve efficiency, reduce waste, and operate sustainably. Moving as one. Learn More:



Media Contact:
5W PR for e2open

Investor Contact:
Adam Rogers
AVP Investor Relations, e2open

Corporate Contact:
Kristin Seigworth
VP Communications, e2open

Share this Article:
Share this Article:


September 14, 2023

How to Respond When Your Company is the Victim of Double Brokering

Recently, Chariot published a blog about the phenomenon known as "double brokering." If you operate within logistics circles, you are likely familiar with this term and the effect it's had on the logistics industry. Double brokering has cost trucking companies tens if not hundreds of thousands of dollars and has become so prevalent that it has sparked the development and release of several prevention tools from major software developers.

Read More
Abonnieren Sie unsere e2open Updates

E2open Subscription Center

Möchten Sie mehr erfahren? Bleiben Sie auf dem Laufenden mit den neuesten e2open-Nachrichten - von Unternehmens-Updates bis hin zu Thought-Leadership-Beiträgen und vielem mehr!

Füllen Sie dieses Formular aus, um die e2open-Updates zu abonnieren.


Let's Get Started