From the integration of AI to the emergence of ecosystems and the influence of hyperscalers, the channel landscape is undergoing a transformative shift. Our industry not only embraces these challenges but thrives by creating new opportunities. This shift challenges the traditional structures of many channel programs, redefining the elements valued by our partners.
During this session, Cassie Fuhr, AVP of Solutions Consulting and the other panel of experts will guide you through the latest thinking driving the next generation of Channel Programs. Explore innovative strategies to adapt to the evolving landscape, stay ahead of industry trends, and align your programs with the expectations of both partners and customers.
- AI Integration: Understanding the impact of artificial intelligence on channel programs and leveraging it for strategic advantage.
- Ecosystem Dynamics: Navigating the interconnected web of partnerships and collaborations to foster growth.
- Hyperscaler Influence: Adapting to the changing dynamics influenced by hyperscale players in the industry.
- Redefining Program Structures: Exploring how to adapt traditional channel program structures to meet the evolving needs of partners.
- Partner Value: Identifying and prioritizing the elements that truly matter to your partners in this dynamic environment.
AVP, Solutions Consulting
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