Avon

License delays and sensitive data requirements push firms to rethink sourcing strategies. The global economy runs on elements most people have never heard of. Rare earth elements (REEs) power everything from smartphones to wind turbines, yet they remain dangerously concentrated. When China introduced new export restrictions in 2025, businesses dependent on rare earth supply chains found themselves scrambling to secure critical materials. License delays and sensitive data requirements are now pushing firms to fundamentally rethink their sourcing strategies.

Walk into any Target and head to the shampoo aisle. You’ll find at least 75 choices: new ingredients, unique scents, hair-type formulas, and everything in between. Today’s consumers expect variety. Not just more choices, but new ones, driven by personal preferences, seasonal trends, and whatever’s popular on social media this week. The result is a world of constant product proliferation. New items are launched fast, and many don’t stick around long. For businesses, this creates a high-stakes challenge: how to forecast demand for an ever-changing product portfolio. Underforecasting demand leads to empty store shelves, lost opportunity for revenue and poor customer experience. Overforecasting demand leads to cash tied up in excess inventory as products collect dust in storage.

We’re thrilled to extend our heartfelt congratulations to the 23 e2open clients recognized in the Gartner Supply Chain Top 25 for 2025. We believe this recognition highlights and reinforces the commitment of these companies to exceptional, forward-thinking supply chain management that truly delivers on their business purpose.