What’s in a Channel Marketing Bill of Materials

Download your copy of this eBook to find out what to include in a standard bill of materials (BOM) to successfully execute a channel marketing campaign.

A BOM builds out a framework of expectations for every channel marketing campaign so the needs of your partners can be met each time a new campaign is launched. The pages of What’s in a Channel Marketing Bill of Materials are structured to provide you with a standard BOM that focuses on channel partner materials and covers specific requirements along the buyer’s journey.
This important channel marketing resource touches on a number of key topics:

  • How to set up content with the right voice, sound, look and feel
  • Elements of your campaign brief
  • Suggestions for awareness, consideration and decision content
  • What a non-standard BOM might look like
  • Top key performance indicators (KPIs) to track
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