Top 5 Channel Marketing Trends for 2021


Thursday, January 28, 2021  |  1:00 PM ET  |  7:00 PM CET

After a tumultuous year and shifting to a 100% virtual marketing world, the channel adapted and survived and in some cases thrived. As we turn the calendar to 2021, you may be wondering what channel marketing trends will continue, which will re-emerge and what new tactics we should expect to show up. We’ve put together a list of the top 5 trends you should expect and that you and your channel partners should plan for in the new year.

What you’ll learn:

  • What channel marketing trends you should plan for in 2021
  • How to support channel partners in planning and executing channel marketing programs
  • The key metrics to track the performance of your channel marketing programs


Mike Moore

Mike Moore
VP, Channel Sales

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