In this webcast, we’ll review five planning assumptions that channel marketing leaders should consider for 2020, as identified by SiriusDecisions:

  1. Channel Marketing Strategy and Planning: Master the Art of Partner Ecosystems
  2. Channel Demand Marketing: Assess Current State of Demand Data Utilization
  3. Partner Program Design and Optimization: Adapt Partner Programs to New Opportunities
  4. Partner Enablement and Engagement: Adapt to the Evolved Partner’s Journey
  5. Channel Marketing Functional Design and Development: Alignment with Channel Sales Drives Focus

Learn how to incorporate these assumptions into your channel plans so that you can drive deeper partner engagement, respond to changing conditions, and achieve greater results.


Maria Chien, Practice Leader, Channel Marketing Strategies, SiriusDecisions

Mike Moore, VP of Channel Sales, E2open

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