Goodbye Retail Link! Hello Walmart Luminate!

6 min Read
Oana Rusu-Williams
November 2, 2023 | Updated: November 20, 2023

E2open is a Certified Walmart Luminate API Connector

Recently, global retailer Walmart announced that a significant technology change would occur on March 1st, 2024, and its suppliers would need to act. Since 1992, Retail Link has been the portal through which Walmart gives its suppliers access to sales data, reports, and forecasts. But not anymore! If you are a sales or supply chain leader who makes decisions based on the data Walmart provides, Walmart Luminate will be your new technology solution. 

What is Walmart Luminate? Introduced in June and fully launched in October 2022, Walmart Luminate is a new set of data products providing Walmart suppliers with real-time data insights into their sales, inventory, and customer behavior, predictive analytics and collaborative tools, as well as a full set of APIs to facilitate data consumption within business processes. 

While hardly any consumer goods company distributes exclusively through the retail giant, for many, Walmart sales can represent more than half of a brand’s or manufacturer’s business. When Retail Link goes away, you will lose visibility to these sales unless you switch to Walmart Luminate. If you are one of the companies that relies on Walmart for business, you should already be planning and budgeting for the switch because there could be integration costs in addition to the data subscription. If you inject Retail Link data directly into your business processes today, you must connect to Walmart Luminate as quickly as possible. 

A glimmer of hope – Certified Walmart Luminate API connectors 

In a blog post about retail data, I explained the requirements to get genuinely great retail insights (spoiler alert: it is more than Retail Link data). At the end of the blog, I announced e2open’s capabilities to bring Walmart Luminate data into your processes via APIs.  

This September, after a thorough review and test process, Walmart certified e2open’s Walmart Luminate API connector. While this is a great achievement for e2open, why does it matter to you? Are certifications necessary? Are they important? Who cares about them and why?  

Are certifications necessary? 

While the certification is new, the connector has been available since 2022, and large customers are already using it live.  

Capability-wise, the connector—which is provided via the retail adapter available with the e2open Demand Signal Management application—does not do more now than before it was certified. It still provides the same fast, secure, reliable connectivity to Walmart Luminate data. With a thorough understanding of its structure and meaning, e2open customers can confidently consume retail demand insights directly in their decision-making processes. 

So, the answer to whether or not certifications are necessary is NO; they are not. However, that is not the end of it. Let’s explore the next question! 

Are certifications important? 

A partnership is a statement of trust. A certification is a statement of confidence in a company’s expertise issued by someone with knowledge and authority. 

 Let’s take a closer look at what the Walmart Luminate API certification entails. Not everyone who has built some connectivity to the API gets certified. Walmart is selective about the process. Certification is granted by invitation and only following a certification exam, which tests several aspects: policy and data governance, API Onboarding, data feed APIs, and near-real-time APIs. The exam is performed as a series of rapid-fire questions and requires a passing score of at least 80%. Successful exam completion validates that the certified company understands the APIs, their uses, and how to interact with them correctly. Aside from the test, the company must submit further information and sign licensing documentation. Once all these activities are completed, the company becomes a Walmart Luminate Certified API Partner.  

Would you trust your child’s health to a witch doctor or someone who has passed the medical exams and has been practicing for a long time? For me, the answer to the question “Are certifications important?” is they should be. An explanation based on trust, though, is an emotional response. Let’s try to inject some objectivity by addressing the next question. 

Who should care about certifications and why? 

I’ll address the first part of the question without beating around the bush: you, the company needing to connect to Luminate data, should care; us, e2open, and all other companies providing connectors should care; and finally, Walmart should care too.  

Let me explain why. 

By certifying API connectivity providers, Walmart is protecting its reputation and the integrity of its systems and is watching out for you. Misunderstood and incorrectly extracted data can provide inaccurate demand information for suppliers. It can trickle down suppliers’ plans, product availability, and the ability to give consumers what they want. Failure in all these aspects damages Walmart and its suppliers and can create unnecessary tension between the retail giant and its partners. Incorrect use of the APIs can also pose security threats for all parties involved and put infrastructure systems at risk.  

Getting it wrong on your demand plans can get very expensive very quickly. Indeed, having peace of mind that the Walmart Luminate data you will consume in your processes is correct and will not break your applications is a significant plus for your IT guys, your planners, and your management. Even if a non-certified connector is perfectly safe, certification has benefits. When choosing an IT solution that potentially touches mission-critical systems, you would typically undergo a due diligence process to validate its capabilities, security, and compliance. The certification provides that, so you don’t have to spend time and resources. 

Due diligence checks cost both you and the company providing the connector. When offering connectors to a large customer base, as is generally the case, these costs multiply. By becoming a Walmart Luminate Certified Partner, we only have to do it once, saving effort for everybody. 

No Budget? No Problem  

Returning to what started this article, the fact remains that Retail Link will sunset in March of next year, and you only have six months to find a solution. Suppose you already use the e2open Demand Signal Management application to consume Retail Link data in your business processes. In that case, you can leverage the Retail Adaptor, turn on the tap, and let the certified Walmart Luminate API connector do the job.  

If you do not use e2open Demand Signal Management yet, get in touch with us and ask about trial offers.  

Connect with us

Share this Article:
Share this Article:


December 6, 2023

E2open Clients Unlock Greater Supply Chain Efficiency, Predictability, and Cost Savings with Latest Quarterly Product Update

AUSTIN, Texas – Dec. 6, 2023 – E2open Parent Holdings, Inc. (NYSE: ETWO), the connected supply chain SaaS platform with the largest multi-enterprise network, has released its fourth-quarter product update for 2023. As ongoing complexities disrupt the balance of supply and demand and the movement of goods, e2open’s latest technology release provides companies with the deeper level of visibility needed to anticipate challenges before they happen, and the ability to proactively respond with timely execution. Enhancements across the platform enable e2open clients to save time and cost with more accurate forecasting, faster cross-border compliance, less manual error, and reduced waste.

Read More
December 5, 2023

Navigating ESG: A Platform for Transparency in Supply Chains 

The importance of Environmental, Social, and Governance (ESG) performance cannot be overstated in today’s rapidly evolving business and financial landscape. ESG has transitioned from a mere buzzword to a defining factor influencing a company's cost of capital and its access to financial resources. Corporations now find themselves under increasing pressure to not only measure and disclose their ESG performance but to also manage associated risks effectively. The surge in regulatory initiatives, whether related to environmental concerns, social issues, or governance standards, all emphasize one thing: the need for transparency. They push companies toward deeper disclosure, broader connectedness, and enhanced collaboration throughout their supply chains. In this article, we will explore key regulatory ESG developments, the challenges they pose, and the role of technology platforms like e2open’s on this critical ​ESG journey.​

Read More
November 30, 2023

Employee Spotlight: Amy-Louise Bridges

E2open is powered by a strong global network of problem solvers and innovators driven by strong values and our company culture. Together, we are focused on doing what’s right in business and in our communities. Every month, we will shine a spotlight on an exceptional team member who is helping us transform the supply chain industry. This month, we held a Q&A with Amanda Loudin, Director, Logistics as a Service at e2open.

Read More
Subscribe to Receive e2open Updates

E2open Subscription Center

Interested in Learning More? Stay current with the latest e2open news – from company updates to thought-leadership pieces, and so much more!

Complete this form to subscribe to e2open updates.

Are you ready to boost your supply chain capabilities? Let's get started.

Let's Get Started