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Optimizing Omnichannel Performance in Supply Chain

Logistics Visibility

Customers expect consistency. Your supply chain isn’t always built for it.

Whether a customer buys online, in-store, or through a distributor, they expect the same seamless experience. But with a supply chain spanning dozens of partners, delivering that kind of consistency is harder than ever.

The reward for rising to this challenge? Companies that nail omnichannel excellence in can unlock millions in revenue gains.

Power your omnichannel optimization with e2open’s Channel Managed Services to deliver the operational muscle and partner expertise your business needs.

The channel experience gap is costing you

Omnichannel success isn’t just about delivery, it’s about experience. When customers face inconsistent service, the fallout can be immediate:

Lost revenue from broken buying journeys

Duplicated efforts and wasted investments

Brand erosion and defection to competitors

Channel cannibalization across routes to market

View Whitepaper

72%

of happy customers will share a positive brand interaction with 6+ people.

White Icon Communication

13%

of unhappy customers? They’ll tell 15 or more people.

72%

of happy customers will share a positive brand interaction with 6+ people.

White Icon Communication

13%

of unhappy customers? They’ll tell 15 or more people.

3 hidden obstacles sabotaging your omnichannel success

Siloed Operations

Siloed operations create blind spots

Data Limits

Fragmented data limits agility

Legacy Tech

Legacy tech and patchwork platforms slow down fulfillment

3 hidden obstacles sabotaging your omnichannel success

Siloed Operations

Siloed operations create blind spots

Data Limits

Fragmented data limits agility

Legacy Tech

Legacy tech and patchwork platforms slow down fulfillment

A 4-part framework for omnichannel supply chain excellence

Dark Gold Number 1

Strategic process alignment

Channels should work together. Standardize order intake and return flows. Minimize manual inputs. Ensure smooth transitions across every channel function.

Dark Gold Number 2

Decision-grade data access

Get real-time visibility across your inventory and see demand signals across the full value chain. Deliver accurate sales channel data that spans from your suppliers’ suppliers to your customers’ customers.

Dark Gold Number 3

Intelligent application infrastructure

Adopt applications with embedded AI and automation to enable order processing that is touchless, rapid, and resilient order orchestration across channels.

Dark Gold Number 4

Cross-channel talent development

Tech isn’t enough to solve all omnichannel challenges. Equip teams with the skills and mindset to operate across functions, channels, and systems. So you can maintain a relentless focus on the customer experience.

A 4-part framework for omnichannel supply chain excellence

Dark Gold Number 1

Strategic process alignment

Channels should work together. Standardize order intake and return flows. Minimize manual inputs. Ensure smooth transitions across every channel function.

Dark Gold Number 2

Decision-grade data access

Get real-time visibility across your inventory and see demand signals across the full value chain. Deliver accurate sales channel data that spans from your suppliers’ suppliers to your customers’ customers.

Dark Gold Number 3

Intelligent application infrastructure

Adopt applications with embedded AI and automation to enable order processing that is touchless, rapid, and resilient order orchestration across channels.

Dark Gold Number 4

Cross-channel talent development

Tech isn’t enough to solve all omnichannel challenges. Equip teams with the skills and mindset to operate across functions, channels, and systems. So you can maintain a relentless focus on the customer experience.

Navigate omnichannel crisis with 3 proven tactics

When disruptions strike – whether from demand spikes or supply shortages – how you respond determines whether customers stay loyal or look elsewhere.

The insulate strategy: Shield customers from disruption

The insulate strategy: Shield customers from disruption

Use your channel network as a downstream inventory buffer to protect customers. Gain full visibility into available stock and use intelligent buy-back programs to redeploy supply without missing a beat.

The shape strategy: Align demand with available supply

The shape strategy: Align demand with available supply

When inventory’s tight, shape demand with strategic incentive programs. AI can guide promotions and product substitutes to steer buyers toward available SKUs.

The collaborate strategy: Partner with customers through challenges

The collaborate strategy: Partner with customers through challenges

Transparency builds trust. Offer real-time visibility into fulfillment timelines to negotiate partial shipments and reroute in-transit goods to customers at the table.

Beyond channel management:
Win with a connected ecosystem

Omnichannel excellence depends on orchestration across your entire supply network:

Downstream channel partners

Upstream suppliers

Logistics providers

Global trade and compliance teams

Beyond Channel Management Image

Take the next step: Turn channels into assets

Don’t just manage your channels, leverage them as strategic assets. With the right strategy, infrastructure, and partners, you can turn channel ecosystem complexity into a competitive advantage, dynamically balancing supply and demand to boost customer value and drive profitability.

Ready to transform your supply chain into an omnichannel engine?
Download the white paper to explore frameworks, case studies, and next steps.

Read the white paper
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