CCF Brands Selects E2open’s Demand Signal Repository and Retail Insights Solutions to Reduce Costs and Drive Down Inventory

Austin, TX – October, 25, 2016 – E2open today announces that CCF Brands, a consumer goods marketer of fresh eggs and egg products, has selected E2open’s Demand Signal Repository and Retail Insights solutions to capture, cleanse and analyze daily demand data. E2open’s retail solutions, acquired from Orchestro, will help CCF Brands cut costs and reduce unnecessary inventory in its supply chain to drive profitable growth.

“Using E2open’s Demand Signal Repository and Retail Insights solutions will enable us to respond more rapidly to market needs,” said Tonya Horn, VP of Category Management at CCF Brands. “It offers us the robust insights and flexibility we require in critical areas of Category Management and Supply Chain processes, especially at the store level, to drive sales for the egg category and reduce late orders and out of stocks. E2open went live within 9 weeks for our major retail partner ensuring our ability to deliver key insights rapidly.”

E2open provides both the analytical platform that cleanses and synchronizes data from the multiple retail channels as well as the analysis and insights to help companies drive retail success. Companies have the ability to drill down on how products are performing across retailers or regions to better understand consumer behavior and trends, and in turn, improve overall business performance.

The areas of opportunities the solutions address for CCF Brands include:

  • Category management: Share and Rank Analysis, Assortment Analysis
  • Sales planning and execution: Identify distribution voids
  • Store clustering: Tailor store assortments, regional sales analysis
  • New item performance: Point-of-Sale driven analysis for new/incremental item/region placement
  • Replenishment planning/execution: Reduce out-of-stocks, identify and eliminate phantom inventory, reduce late purchase orders, manage DOS and WOS at item/store level, sell through analysis
  • Reduce costs and excess inventory: Daily out of stock alerts and overstock exceptions, Reduce returns, scrap and write-offs

“We are thrilled to be working with CCF Brands to help them leverage demand data across omni-channels and drive profitable actions both in-store and online,” said Michael Farlekas, CEO, E2open. “Consumer goods companies have a vast amount of data available to them today and it’s increasing every day. By having a platform to capture the data and intelligent insights solutions to analyze it, companies can reduce lost sales and maximize revenue opportunities.”

About CCF Brands

Based in Rogers, Arkansas, CCF Brands is a consumer packaged goods company that markets fresh eggs and egg products from coast to coast under numerous national and private label brands. The company plays a strategic role in the egg category having delivered award-winning category leadership for nearly two decades.

About E2open

Founded in 2000, E2open provides the largest and most comprehensive Supply Chain Operating Network, including a broad suite of collaborative supply chain solutions. Leading global enterprises rely on E2open to provide greater end-to-end visibility, more accurate data and insights, and real-time business process orchestration across complex, multi-enterprise trading partner networks. For more information, visit

PR Contact

Diane Mitchell | VP, Marketing | E2open | | +1-512-735-5692