Come-as-You-Are Channel Data Management Improves Channel Insights and Eases Onboarding
Obtaining current, accurate demand data and executing effective channel operations is often challenging for companies with multi-tier distribution channels. Doing so manually can be a mammoth task. With e2open Channel Data Management, organizations can access decision-grade data and run smooth channel operations to drive efficiency, minimize conflicts, and increase sales.
Fuel performance and streamline operations with decision-grade data and automation
Problems obtaining trustworthy channel data and using it effectively
Tracking and reporting partners’ sales, maintaining inventory levels, preventing channel stuffing, and detecting account violations and gray market activity all require the complex analysis of large data volumes. The data must be clean, reliable, and timely. However, multiple tiers of distribution, varying levels of technical expertise and commitment, and limited trust can keep companies from obtaining channel information. In addition, performing channel management tasks manually can lead to errors, inaccurate regulatory reports, delays, dissatisfied partners, channel conflicts, unnecessary costs, and overpayments.

Actionable data and streamlined processes
Get insights into partner activity and performance using decision-grade data. Streamlined, data-driven channel processes help you increase sales, confidently recognize channel revenue, avoid partner conflicts, and eliminate unnecessary costs.
Release working capital
Improved inventory and logistics planning based on high-quality, detailed, up-to-date channel data enable you to reduce funds tied up in inventory and release working capital.
Succeed by leveraging high-quality data
The quality of a channel program starts with the quality of the underlying data. Decision makers can act confidently in real time using the most accurate and complete data possible.
Lower data costs
The cost of data collection and use diminishes as you connect easily to large numbers of distribution, reseller, and retail partners and increase productivity.
Let partners come as they are
Flexible connectivity and support for multiple formats and data types make connecting easy, breaking down barriers and driving adoption even when partners' IT resources are limited.
Reduce disputes and compliance risk
Discrepancies between reported sales and inventory available at a partner location are easily detected, reducing inaccuracies and disputes. Accurate revenue recognition lowers financial non-compliance risks.
Protect your brand and revenue
The system helps prevent brand equity damage, awkward channel conflicts, and revenue leakage by capturing suspected gray market activity early.
197%
Return on channel data management investment
$42 Million
In savings by avoiding an inventory markdown
5%
Attributable increase in sales
What is channel data management?
Channel Data Management (CDM) application is a specialized technology solution designed to facilitate collecting, processing, analyzing, and managing data related to sales, distribution, and performance metrics within multi-channel or multi-tiered distribution networks. This software helps organizations, particularly manufacturers, effectively manage their relationships with distributors, resellers, and other intermediaries by providing tools and features that enable data-driven decision-making and improved collaboration.

Leverage accurate, decision-grade data and focus on performance, not fixes.
