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Make Omnichannel Excellence a Reality

A great customer experience means getting everything right before, during and after a sale: the product, communication, the process, service and support. Each touchpoint is critical, and any disconnect is a challenge. With E2open, you can orchestrate every interaction on every route to market and every tier of supply and logistics with continuous visibility. The result is an unrivaled customer experience and exceptional business performance.

Disconnections Impair the Customer Experience

Historically, brands have managed their channels—such as direct sales, indirect distributors, resellers, online sales and retail trading partners—independently of each other. Many brands still use this siloed, disconnected approach, but it results in an inconsistent customer experience and missed opportunities to optimize the demand side of the business. To compound the challenge, a lack of connection to upstream supply and logistics activities leaves channels in the dark about sourcing and fulfillment complications.

Resolving the issues is contingent upon breaking down silos and gaining the visibility and execution capabilities needed to efficiently manage cross-functional and cross-organizational upstream and downstream marketing, sales, service and delivery processes. All this requires omnichannel selling and orchestration.

What Is Omnichannel Selling?

Omnichannel selling is a commerce model delivering a consistent experience for customers across every route by which your company interacts with them: direct, retail stores, indirect distribution and the online marketplace. Having the right omnichannel selling strategy is a business imperative for engaging and delighting customers.

Orchestration Replaces the Siloed Approach

Omnichannel sounds good from the customer’s standpoint. E2open provides a way to take you there from a business technology perspective. By coordinating demand, supply and logistics across all channels, you can balance scarce resources across your entire extended supply chain. This connected approach enables you to use your demand, supply and logistics ecosystems as levers for driving improved revenues while reducing inventory levels and operating costs. All this is what we call orchestration.

Effective omnichannel orchestration requires several enabling capabilities:

  • Networked connections to organizations from every ecosystem—such as retail, distribution, manufacturing, supply, logistics and trade compliance
  • High-frequency execution data from all ecosystems to provide near real-time insights
  • Access to specialized functional capabilities with proven embedded artificial intelligence (AI) for channel management, planning and forecasting
  • Open, collaborative applications that integrate easily in your environment and support cross-organizational and cross-functional processes

Omnichannel Agility Brings Results

Omnichannel orchestration capabilities put you in the driver’s seat. The value is evident across a variety of scenarios:

  • Balancing and Optimizing Inventory across Every Channel
    What if you had connectivity to all routes to market and high-quality, granular-level data for inventory in all your channels? What if you had visibility into the entire logistics network too, and you knew the location of every in-transit product at any time? Such knowledge would transform your channel ecosystem into an extended warehouse to meet demand by rebalancing inventory in the channel rather than shipping more from your plants. You could buy back inventory from partners that ordered more than they could sell and promote alternative products for which you already have excess inventory in your channels. You could also expedite or reroute shipments between your different channels based on where demand is most time-sensitive.

  • Adapting Supply to Fit Demand at All Times
    What if you had visibility into inventory, current orders and potential future sales across all your channels? One beneficial outcome would be a better understanding of actual demand. Plugging this type of information—delivered at a high frequency—into your supply planning decision-making processes would help you optimize sourcing and manufacturing costs and improve your efficiency. E2open’s extensive network of connected partners across all domains—including demand, supply and logistics—and AI-enabled applications gives you the ability to collaborate with all stakeholders and the data to create and execute optimal supply plans. You can decide when you need to source additional supply, add manufacturing capacity, reroute parts or expedite them.
  • Shaping Demand to Fit Available Supply
    What if you had early insight into potential supply challenges? What if you had more options than scrambling to find more supply? What if you could re-shape demand to form a new balance? E2open provides a single platform for gaining this insight, making better-informed decisions and using your channels as a balancing factor. By enabling omnichannel visibility and orchestration, E2open applications can help you run incentives, promotions and marketing activities that influence and change demand to align it with what you can supply, such as similar products already in your channels, the same products built with alternative parts or replacements with entirely new designs.
  • Prioritizing Demand Based on Supply Capacity
    What if you could confidently commit to any new order—regardless of whether it was received through direct, indirect or online channels—and understand how a specific order or quote impacts all the other sales opportunities across your channels? What if you could prioritize and decide which orders to reject or delay when supply is constrained? What if you had the insight to prioritize orders in a way that maximizes revenue across all channels, deliver a consistently positive customer experience and minimize supply disruptions? With E2open, you can. Omnichannel visibility, connected partner networks, powerful AI and feature-rich, intelligent applications are the key.

Relevant Resources

High-Tech Giant Captures Large Unexpected Orders and Unplanned Demand

Case Study
High-Tech Giant Captures Large Unexpected Orders and Unplanned Demand
Discover how E2open helped a high-tech company automatically identify 80% of large upside orders and…

Infographic
Protect Customer Experience Despite Disruptions
External events often impact your ability to meet commitments. Learn helpful response strategies and tactics and discover how to leverage your…

Case Study
Consumer Packaged Goods Company Takes Customer Fill Rates to the Next Level
Find out how this company used E2open’s capabilities to effortlessly bring real-time retail demand signals…

White Paper
Adapting Channels to the New Ecosystem Economy
Ecosystem-based channels are the future, because managing just the indirect channel is not enough. Useful tips and recommendations in this…

Relevant Resources

Case Study
High-Tech Giant Captures Large Unexpected Orders and Unplanned Demand
Discover how E2open helped a high-tech company automatically identify 80% of large upside orders and…

Infographic
Protect Customer Experience Despite Disruptions
External events often impact your ability to meet commitments. Learn helpful response strategies and tactics and discover how to leverage your…

Case Study
Consumer Packaged Goods Company Takes Customer Fill Rates to the Next Level
Find out how this company used E2open’s capabilities to effortlessly bring real-time retail demand signals…

White Paper
Adapting Channels to the New Ecosystem Economy
Ecosystem-based channels are the future, because managing just the indirect channel is not enough. Useful tips and recommendations in this…

Orchestrate across all channels, shape demand and balance it with your network’s supply realities to maximize performance and deliver an outstanding customer experience.

Orchestrate Now