Believe it or not, most incentive programs are completely unsuccessful. In the spring of 2020, SiriusDecisions (now part of Forrester Research) surveyed1 more than 10,000 business leaders to determine the state of channel [...]
Collaboration across multiple tiers of supply is no longer a “nice to have” when it comes to advanced sourcing and procurement. In this timely article published by McKinsey and Co, Taking supplier [...]
We don’t have a crystal ball and we can’t read tea leaves. Managing a business, especially on a global scale, will always involve uncertainty and risk. But we can still make some [...]
Channel incentive programs often lack clarity and impact, fail to attract partners and result in overspend. How can you avoid issues like these? Follow the 8 steps below to incentivize your channel [...]
The benefits of transacting through a channel are well known. Companies that adopt the indirect channel as their go-to-market avenue can expand their presence in new territories and segments, and also gain [...]
