
About John Lash
John heads up Product Marketing, leading a team focused on positioning, messaging and go-to-market strategy for E2open’s next generation supply chain management platform. In this role, he also leads analyst relations. In 2016, John joined E2open through the acquisition of Terra Technology, where he ran marketing, strategy and analyst relations for more than 6 years. Prior to Terra Technology, John held leadership positions in environmental sustainability, high-tech and data communications industries, with 30 years of experience in marketing, business development, strategy, sales and mergers and acquisitions. John graduated from the University of Toronto with an honors degree in Chemical Engineering.
Don’t Get Trapped Within Your Own Four Walls
The rise in outsourced manufacturing and distribution has prompted a [...]
Taming the Tail
A few weeks ago, I posted a blog outlining key [...]
Sneak preview: 2018 Forecasting and Inventory Benchmark Study
What’s your favorite time of year? For some people, it [...]
The 6 W’s of Supply Chain Planning Systems of Record
If you’re unfamiliar with the term “supply chain planning system [...]
Demand Sensing – The Top 7 Myths
Demand sensing technology has been around for more than 15 [...]
Integrated Business Planning Process: Avoid ERP & Spreadsheets
Breaking free of spreadsheets is an important milestone in the [...]