Resource Center

eBook

Launch Communication Plan: A Guide and Template for a Successful Channel Marketing Launch

You’re launching a new program or platform to increase partner engagement. You can’t wait to get your partners ...
eBook

Inbound Channel Marketing Checklist: A Self-Assessment Tool for Modernizing Channel Marketing

Discover the capabilities that are essential for channel marketing success by downloading your complimentary copy o...
eBook

6 Reasons CPG Companies Turn to Demand Signal Management Solutions

For several years, leading CPG companies have been managing their incoming demand data streams through platforms kn...
Webinar On Demand

Channel Incentives – 6 Points That Will Prompt You to Rethink Your Plans

Join Mike Moore, VP, Channel Sales of e2open and guest speaker Dara Schulenberg, Principal Analyst, Channel Strategies of Forrester SiriusDecisions as they reveal key findings from the recently published Forrester [&...
Webinar On Demand

E2talk: The Dark Side of the Channel

The benefits of transacting through a channel are well known. However, companies rarely consider the risks of breaking trade compliance regulations beyond their first distribution tier. Companies who do not […...
Webinar On Demand

Top 5 Channel Marketing Trends for 2021

After a tumultuous year and shifting to a 100% virtual marketing world, the channel adapted and survived and in some cases thrived. As we turn the calendar to 2021, you […]
Webinar On Demand

How to Set Up and Manage a Scalable Rebate Program

Rebates are designed to gain channel mindshare, meet competitive situations, and manage channel conflict. However, complex rules and processes, misalignment, and large claim volumes often limit results. e2open’s Pa...
Webinar On Demand

A Realistic Guide to Calculating MDF ROI

Channel leaders must strengthen the strategic execution of partner incentive programs with Market Development Funds (MDF) being crucial to activating partner demand. How can MDF return on investment (ROI) be [&hellip...
Webinar On Demand

Control Tower Capabilities – Visibility and Beyond

Sarah Barnes-Humphrey is a logistician turned supply chain mogul; passionate about collaboration, transparency, diversity – and doing better business. As the host of popular podcast, Let’s Talk Supply Chain, Sara...
Webinar On Demand

The Next Normal: A New Way of Thinking About Direct Procurement

The level of agility required to capture growth opportunities—plus resiliency to manage today’s risks—requires a new way of thinking about direct procurement and its potential. Direct procurement teams should b...
Webinar On Demand

E2talk: Next Gen Channel Marketing with VMware

Channel marketing is even more complex and challenging than traditional direct marketing. Yet, it can lead to great success when done well. Listen to this exclusive Q&A with Kendra DeCoste, […]
Webinar On Demand

Developing an Effective Through-Partner Marketing Strategy

Listen to e2open’s Lori Harner, AVP Product Marketing, in a Channel Focus webinar with four other channel leaders as they deep dive into their experiences developing and maintaining their through-partner [&hell...
Webinar On Demand

Visibility For All™ with Michael Farlekas, President and CEO of e2open

Learn how e2open is building long-term roadmaps for clients based on continuous operational improvements and connecting multiple applications to create one process across the entire supply chain. Michael Farlekas, Pr...
Webinar On Demand

The Latest Thinking on Incentives and Rebates

Listen to five panelists discuss the changes they are seeing in the way incentives and rebates are being used to both motivate and change partner behaviors. How do you decide […]
Video

Channel Data Management Insights

What if you had all the insight required to make better decisions faster, based on relevant real-time data from across the channel? How would your results change if you could […]
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