About Oana Rusu-Williams
After a one-year stint as an investment analyst, Oana spent over 20 years in the enterprise software industry working with Baan, SAP, Zyme and e2open. She held positions in presales, sales enablement and product management leadership. Oana is currently Director of Product Marketing for e2open’s suite of channel applications. Throughout her entire career, Oana has been helping companies across many industries understand how technology will lead them to be better, achieve more, faster. For the last eight years, she has been focusing on solutions to help companies manage and improve their indirect channel.
Oana has an MSc degree in aeronautical engineering from Bucharest Polytechnic University and an MBA from Nyenrode University in The Netherlands. She currently lives in Surrey, England, with her husband and 14-year-old daughter and enjoys being a vocal spectator at her daughter’s numerous sporting events.
Does Your Channel Technology Support Your Partner Engagement Model?
Throughout history, channels have evolved in terms of composition, relationships, and partner engagement models. What started as transactional, arms-length engagement with traditional “middleman” partners became collaborative relationships with influencing parties. More recently, channel [...]
The Easy Way to Get and Use Retailer Data
What are the top three things brands want from a retail partner? The first two are obvious: more orders and the best possible shelf presence. The third is perhaps less obvious: data, information [...]
Channel Ecosystem 101 – What Does it Take?
On March 23, Jay McBain, one of the world's most influential channel professionals, posted an article on Linkedin with a bold title: “The entire technology industry should be watching the Microsoft story unfold [...]
The Ages of Channels
Sales channels have always been evolving. Historically there were middlemen. More recently, there were influencers. Now, the world is entering the third age of channels: the ecosystems. Each age builds on the previous [...]
Celebrating Women in Technology for Bringing Value and Vitality to a Crucial Industry
Sometimes a door seems locked, but all it needs is a little push. Sometimes an idea that starts as a “maybe” gains momentum until it’s a tidal wave that carries you beyond imagination’s [...]
Channel Technology Can Improve Your Response to Macroeconomic Conditions
If your company reaches customers through an indirect channel, understanding how it is impacted by external influences is essential. Analyzing the effect of changes in macroeconomic and technological factors can help you gain [...]