Is anyone truly happy with their partner marketing program? The honest answer is no! 

There is a myriad of reasons for this, they run from program design through execution, partner incentivization, training and more.

Join us as we discuss the ins and outs of building and incentivizing best practice Channel Marketing. 

Key Takeaways:

  • Ways to incentivize marketing best practices in your partner community
  • Steps to improve utilization of co-op and MDF funds
  • Best approach to improving and measuring the ROI of your MDF programs
  • The most effective types of partner marketing campaigns


Kenneth Fox
CEO – Channel Mechanics

Dan Kelly
VP Strategic Accounts & Partnerships – CR Worldwide
Gary Morris 
CEO & Founder – Successful Channels, Inc.
Peter Thomas
VP, Channel Strategy – E2open
Watch On-Demand

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