Home Intelligent Applications Channel Shaping Demand Signal Management

Demand Signal Management

Receive timely, accurate, ready-to-use consumer demand data to direct your retail strategies and actions.

Act on Comprehensive Retail Performance Insights

Know consumer demand like never before. E2open’s Demand Signal Management application automatically captures data from numerous sources in your retail channel, cleanses the data, then applies rules and algorithms to harmonize and enrich it for your use.

Tap into demand for better decision-making:

  • Quickly Add and Enhance Data Sources
    It’s easy to onboard new sources of data and apply user-configurable business rules and algorithms to include attributes that reflect your specific analysis needs.

  • Harmonize Multiple Retailers’ Data
    Harmonizing data across all your retailers gives you a complete picture of product and category performance in the market.

  • Customize Data Dynamically
    Your standard and ad-hoc reports deliver even more insights when you tailor data attributes in real time as you need them.

  • Automate Data Processing and Act Fast
    By using automation to process data from the many sources in your channel, you can respond to key events and insights in hours—not days.

  • Free Resources for More Critical Tasks
    Personnel are able to carefully evaluate options and make better, more strategic decisions when they spend time on analysis and action instead of manual data fixes.

  • Improve Category and Brand Performance
    Sales visibility at both the aggregated and detailed levels helps you improve performance in each category and for every brand.

  • Integrate with Planning Applications
    Reduce forecasting errors and expensive safety nets by giving your planning applications a rich retail data set.

  • Get Insight When and Where You Need It
    Receive timely insight through on-demand and ad-hoc reports you can access on any device, including mobile.

Tap into demand for better decision-making:

  • Quickly Add and Enhance Data Sources
    It’s easy to onboard new sources of data and apply user-configurable business rules and algorithms to include attributes that reflect your specific analysis needs.

  • Harmonize Multiple Retailers’ Data
    Harmonizing data across all your retailers gives you a complete picture of product and category performance in the market.

  • Customize Data Dynamically
    Your standard and ad-hoc reports deliver even more insights when you tailor data attributes in real time as you need them.

  • Automate Data Processing and Act Fast
    By using automation to process data from the many sources in your channel, you can respond to key events and insights in hours—not days.

  • Free Resources for More Critical Tasks
    Personnel are able to carefully evaluate options and make better, more strategic decisions when they spend time on analysis and action instead of manual data fixes.

  • Improve Category and Brand Performance
    Sales visibility at both the aggregated and detailed levels helps you improve performance in each category and for every brand.

  • Integrate with Planning Applications
    Reduce forecasting errors and expensive safety nets by giving your planning applications a rich retail data set.

  • Get Insight When and Where You Need It
    Receive timely insight through on-demand and ad-hoc reports you can access on any device, including mobile.

32%

Overachievement of Promotional Lift Goal

$63.8 M

in Lost Sales Identified with Off-Shelf Availability Alerts

64%

Increase in Sales for a Targeted Item

Each statistic above is representative of an actual E2open customer experience. Results will vary.

32%

Overachievement of Promotional Lift Goal

$63.8 M

in Lost Sales Identified with Off-Shelf Availability Alerts

64%

Increase in Sales for a Targeted Item

Each statistic above is representative of an actual E2open customer experience. Results will vary.

Better Together: Add Strategic Capabilities to Meet Business Needs

Solve business problems, increase efficiencies and enhance performance by combining two or more applications. Built-in integration gives you the right capabilities for meeting your objectives—quickly.

Gain visibility into all your routes to market. Enhance retail insights with data from your indirect distribution channels for exceptional category management. Adding E2open’s Channel Data Management application to E2open Demand Signal Management broadens your scope.

Get more value from your retail data. Use consumer demand insights to improve forecast accuracy, raise customer service levels and lower inventory costs. Adding E2open’s Demand Sensing application to E2open Demand Signal Management gives you the big picture and more control.

Business Scenarios

What are your business needs today?

Reach strategic goals and address complex business problems with rapid results. Regardless of your industry or where you are in your supply chain journey, we provide innovative solutions that have the breadth to meet your immediate needs and the depth to grow with your organization.

See Business Scenarios

Relevant Resources

Data Sheet
E2open Demand Signal Management
Gain insight for demand, supply and distribution planning and respond to market forces strategically with cleansed, harmonized and enriched…

Case Study
CPG Company Takes Customer Fill Rates to the Next Level
Real-time demand signals helped improve forecasts for this consumer packaged goods (CPG) company. Dramatic cost savings, higher fill…

6 Reasons CPG Companies Turn to Demand Signal Management Solutions

eBook
6 Reasons CPG Companies Turn to Demand Signal Management Solutions
Many consumer goods firms make critical decisions across sales, supply chain, marketing, finance and…

Data Sheet
E2open Retail Shelf Management
Using demand signals to manage product launches, promotions and general on-shelf availability in stores can improve product category…

Relevant Resources

Data Sheet
E2open Demand Signal Management
Gain insight for demand, supply and distribution planning and respond to market forces strategically with cleansed, harmonized and enriched…

Case Study
CPG Company Takes Customer Fill Rates to the Next Level
Real-time demand signals helped improve forecasts for this consumer packaged goods (CPG) company. Dramatic cost savings, higher fill…

eBook
6 Reasons CPG Companies Turn to Demand Signal Management Solutions
Many consumer goods firms make critical decisions across sales, supply chain, marketing, finance and…

Data Sheet
E2open Retail Shelf Management
Using demand signals to manage product launches, promotions and general on-shelf availability in stores can improve product category…

More from the Channel Shaping Suite

Expand your benefits and see even better results. Once you implement an E2open application, it’s easy to add more capabilities through integration with one or more additional applications from our unified platform.

More from the Channel Shaping Suite

Expand your benefits and see even better results. Once you implement an E2open application, it’s easy to add more capabilities through integration with one or more additional applications from our unified platform.

Capture, harmonize and analyze the wealth of demand data around you for better replenishment, promotion, product and pricing decisions. Automation makes it fast and easy.

Gain Insight