Channel Marketing Software
Leverage a full set of digital marketing tools to help your partners and sales teams attract leads, drive demand and grow sales.
Automate Channel Marketing in Minutes, Not Months
Channel partners have limited time and marketing abilities. With E2open’s Channel Marketing Automation application, you can help your partners become exceptional marketers in minutes using templates, high-quality content and other vetted resources.
Share your marketing expertise and empower your partners:
Use Your Company’s Brand Image
Fully configurable, E2open’s channel marketing software enables you to align predefined templates with your brand, your image and your language.Rapidly Create Partner Materials
Preparing branded landing pages, emails and event materials for your partners is quick and easy.Enable Partners to Add Customizations
Your partners can easily personalize your campaigns to suit their approach for demand generation.Leverage Simple, Efficient Workflows
Simple workflows help your team and partners publish highly effective content in minutes.
Help Partners Drive Revenue
The system equips your partners to find leads and develop the opportunity pipeline to drive more revenue, expanding your reach.Analyze and Measure Results
Rich reporting capabilities enable you to analyze campaign effectiveness and measure the return on your investment.Add Value through Integration
Our channel marketing software integrates with a broad range of widely adopted solutions, supporting a smooth end-to-end marketing process.Receive Localized Expert Guidance
Guidance from experts in a variety of languages and time zones is available through concierge services.
Share your marketing expertise and empower your partners:
Use Your Company’s Brand Image
Fully configurable, E2open’s channel marketing software enables you to align predefined templates with your brand, your image and your language.Rapidly Create Partner Materials
Preparing branded landing pages, emails and event materials for your partners is quick and easy.Enable Partners to Add Customizations
Your partners can easily personalize your campaigns to suit their approach for demand generation.Leverage Simple, Efficient Workflows
Simple workflows help your team and partners publish highly effective content in minutes.
Help Partners Drive Revenue
The system equips your partners to find leads and develop the opportunity pipeline to drive more revenue, expanding your reach.Analyze and Measure Results
Rich reporting capabilities enable you to analyze campaign effectiveness and measure the return on your investment.Add Value through Integration
Our channel marketing software integrates with a broad range of widely adopted solutions, supporting a smooth end-to-end marketing process.Receive Localized Expert Guidance
Guidance from experts in a variety of languages and time zones is available through concierge services.
20,000+
Onboarded Partners
56,000+
Active Users
88,000+
Campaigns in One Year
20,000+
56,000+
Active Users
88,000+
Campaigns in One Year
Power Your Marketing Strategy with Channel Marketing Automation Software
Partners rarely have the bandwidth to create marketing content, engage on social media networks or initiate and measure campaigns—much less to maintain the brand integrity of a vendor. A single platform that provides ease of use and key features to support best practices is essential for consistency across all marketing channels. Our marketing automation platform equips your company to give partners—from small business entities serving as local partners in remote locations to well-known global partner firms—the tools and services needed to build brand awareness and amplify your brand by empowering users to easily create, publish and manage a variety of content types, campaigns, events, social media posts and resources for increased lead generation and sales.
Business Scenarios
What are your business needs today?
Reach strategic goals and address complex business problems with rapid results. Regardless of your industry or where you are in your supply chain journey, we provide innovative solutions that have the breadth to meet your immediate needs and the depth to grow with your organization.
Relevant Resources
Data Sheet
E2open Channel Marketing Automation
Reach new customers, boost sales and improve your return on marketing investments by equipping your channel partners with content and…
eBook
What’s in a Channel Marketing Bill of Materials
Find out what to include in a standard bill of materials (BOM) to successfully execute a channel marketing campaign that meets the needs of your…
eBook
Inbound Channel Marketing Checklist: A Self-Assessment Tool for Modernizing Channel Marketing
Discover the capabilities that are essential for channel marketing…
Webinar
Cloud is Transforming the Channel: Are Partners Ready to Get SaaSy?
A panel of experts explores criteria for finding partners who are willing to transition from traditional reseller…
Relevant Resources
Data Sheet
E2open Channel Marketing Automation
Reach new customers, boost sales and improve your return on marketing investments by equipping your channel partners with content and…
eBook
What’s in a Channel Marketing Bill of Materials
Find out what to include in a standard bill of materials (BOM) to successfully execute a channel marketing campaign that meets the needs of your…
eBook
Inbound Channel Marketing Checklist: A Self-Assessment Tool for Modernizing Channel Marketing
Discover the capabilities that are essential for channel marketing…
Webinar
Cloud is Transforming the Channel: Are Partners Ready to Get SaaSy?
A panel of experts explores criteria for finding partners who are willing to transition from traditional reseller…
More from the Channel Shaping Suite
Expand your benefits and see even better results. Once you implement an E2open application, it’s easy to add more capabilities by integrating it with one or more additional applications from our unified platform.
Channel Data Management
Apply machine learning to capture, normalize and enrich demand and sales data from all tiers of distribution. Make fact-based decisions to drive partner performance.
Partner Performance Incentives
Manage all partner incentive plans, from simple rebates to complex multi-tier programs, with intelligent algorithms to determine payments based on performance.
Partner Marketing Incentives
Develop markets with confidence, knowing that funds are well spent. Advanced algorithms validate program data and create fact-based return-on-investment (ROI) measures.
Demand Signal Management
Power planning and execution by leveraging automation, natural language processing and forecasting techniques to collect, harmonize and enrich retailer demand signals.
Retail Shelf Management
Improve in-store execution and on-shelf availability for all items, including new product introductions and promotional events, to delight customers and grow sales.
Channel Operations Management
Manage complex multi-tier operation workflows, such as deal registration and inventory reconciliation, with unprecedented visibility, control and performance.
Payment Services
Simplify the payment of marketing incentive funds to channel partners through a fully-managed financial service that streamlines disbursements.
Sales Performance Incentives
Efficiently manage the lifecycle of all your sales performance plans—including loyalty and rewards programs, sales promotion incentive funds (SPIFs) and sales credit assignments—from a single place.
Collaborative Business Planning
Create joint marketing business plans with structured workflows for timelines, program details and projected outcomes while tracking ongoing performance.
Partner Assessment and Enablement
Align channel composition with business objectives. Find the right partners for new markets, assess existing players and determine investments to optimize performance.
More from the Channel Shaping Suite
Expand your benefits and gain even better results. Once you implement an E2open application, it’s easy to add more capabilities by integrating with one or more additional applications from our unified platform.
Channel Data Management
Apply machine learning to capture, normalize and enrich demand and sales data from all tiers of distribution. Make fact-based decisions to drive partner performance.
Partner Performance Incentives
Manage all partner incentive plans, from simple rebates to complex multi-tier programs, with intelligent algorithms to determine payments based on performance.
Partner Marketing Incentives
Develop markets with confidence, knowing that funds are well spent. Advanced algorithms validate program data and create fact-based return-on-investment (ROI) measures.
Demand Signal Management
Power planning and execution by leveraging automation, natural language processing and forecasting techniques to collect, harmonize and enrich retailer demand signals.
Retail Shelf Management
Improve in-store execution and on-shelf availability for all items, including new product introductions and promotional events, to delight customers and grow sales.
Channel Operations Management
Manage complex multi-tier operation workflows, such as deal registration and inventory reconciliation, with unprecedented visibility, control and performance.
Payment Services
Simplify the payment of marketing incentive funds to channel partners through a fully-managed financial service that streamlines disbursements.
Sales Performance Incentives
Efficiently manage the lifecycle of all your sales performance plans—including loyalty and rewards programs, sales promotion incentive funds (SPIFs) and sales credit assignments—from a single place.
Collaborative Business Planning
Create joint marketing business plans with structured workflows for timelines, program details and projected outcomes while tracking ongoing performance.
Partner Assessment and Enablement
Align channel composition with business objectives. Find the right partners for new markets, assess existing players and determine investments to optimize performance.