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Channel Marketing Software

Leverage a full set of digital marketing tools to help your partners and sales teams attract leads, drive demand and grow sales.

Automate Channel Marketing in Minutes, Not Months

Channel partners have limited time and marketing abilities. With E2open’s Channel Marketing Automation application, you can help your partners become exceptional marketers in minutes using templates, high-quality content and other vetted resources.

Share your marketing expertise and empower your partners:

  • Use Your Company’s Brand Image
    Fully configurable, E2open’s channel marketing software enables you to align predefined templates with your brand, your image and your language.

  • Rapidly Create Partner Materials
    Preparing branded landing pages, emails and event materials for your partners is quick and easy.

  • Enable Partners to Add Customizations
    Your partners can easily personalize your campaigns to suit their approach for demand generation.

  • Leverage Simple, Efficient Workflows
    Simple workflows help your team and partners publish highly effective content in minutes.

  • Help Partners Drive Revenue
    The system equips your partners to find leads and develop the opportunity pipeline to drive more revenue, expanding your reach.

  • Analyze and Measure Results
    Rich reporting capabilities enable you to analyze campaign effectiveness and measure the return on your investment.

  • Add Value through Integration
    Our channel marketing software integrates with a broad range of widely adopted solutions, supporting a smooth end-to-end marketing process.

  • Receive Localized Expert Guidance
    Guidance from experts in a variety of languages and time zones is available through concierge services.

Share your marketing expertise and empower your partners:

  • Use Your Company’s Brand Image
    Fully configurable, E2open’s channel marketing software enables you to align predefined templates with your brand, your image and your language.

  • Rapidly Create Partner Materials
    Preparing branded landing pages, emails and event materials for your partners is quick and easy.

  • Enable Partners to Add Customizations
    Your partners can easily personalize your campaigns to suit their approach for demand generation.

  • Leverage Simple, Efficient Workflows
    Simple workflows help your team and partners publish highly effective content in minutes.

  • Help Partners Drive Revenue
    The system equips your partners to find leads and develop the opportunity pipeline to drive more revenue, expanding your reach.

  • Analyze and Measure Results
    Rich reporting capabilities enable you to analyze campaign effectiveness and measure the return on your investment.

  • Add Value through Integration
    Our channel marketing software integrates with a broad range of widely adopted solutions, supporting a smooth end-to-end marketing process.

  • Receive Localized Expert Guidance
    Guidance from experts in a variety of languages and time zones is available through concierge services.

20,000+

Onboarded Partners

56,000+

Active Users

88,000+

Campaigns in One Year

Each statistic above is representative of an actual E2open customer. Results will vary.

20,000+

Onboarded Partners

56,000+

Active Users

88,000+

Campaigns in One Year

Each statistic above is representative of an actual E2open customer. Results will vary.

Concierge Services Help Your Partners Succeed

Boost revenue by giving channel partners valuable advice and assistance. Concierge services from our experts via chat, phone and email include help for local partners in local markets.

Learn More

Power Your Marketing Strategy with Channel Marketing Automation Software

Partners rarely have the bandwidth to create marketing content, engage on social media networks or initiate and measure campaigns—much less to maintain the brand integrity of a vendor. A single platform that provides ease of use and key features to support best practices is essential for consistency across all marketing channels. Our marketing automation platform equips your company to give partners—from small business entities serving as local partners in remote locations to well-known global partner firms—the tools and services needed to build brand awareness and amplify your brand by empowering users to easily create, publish and manage a variety of content types, campaigns, events, social media posts and resources for increased lead generation and sales.

Better Together: Add Strategic Capabilities to Meet Business Needs

Solve business problems, increase efficiencies and enhance performance by combining two or more applications. Built-in integration gives you the right capabilities for meeting your objectives—quickly.

Ensure that your marketing activities are laser-focused and well resourced. Plan together with your partners for closely aligned, highly effective channel marketing execution. Adding E2open’s Collaborative Channel Planning application to E2open Channel Marketing Automation improves partner alignment, driving more profitable outcomes.

Accelerate marketing execution with quick funding. Simplify partner engagement using preapproved activities. Ensure that MDF is spent wisely on content and services you endorse. Adding E2open’s Partner Marketing Incentives application to E2open Channel Marketing Automation combines funding with action for efficiency and speed.

Business Scenarios

What are your business needs today?

Reach strategic goals and address complex business problems with rapid results. Regardless of your industry or where you are in your supply chain journey, we provide innovative solutions that have the breadth to meet your immediate needs and the depth to grow with your organization.

See Business Scenarios

Relevant Resources

E2open Channel Marketing Automation

Data Sheet
E2open Channel Marketing Automation
Reach new customers, boost sales and improve your return on marketing investments by equipping your channel partners with content and…

What’s in a Channel Marketing Bill of Materials

eBook
What’s in a Channel Marketing Bill of Materials
Find out what to include in a standard bill of materials (BOM) to successfully execute a channel marketing campaign that meets the needs of your…

Inbound Channel Marketing Checklist: A Self-Assessment Tool for Modernizing Channel Marketing

eBook
Inbound Channel Marketing Checklist: A Self-Assessment Tool for Modernizing Channel Marketing
Discover the capabilities that are essential for channel marketing…

Cloud is Transforming the Channel: Are Partners Ready to Get SaaSy?

Webinar
Cloud is Transforming the Channel: Are Partners Ready to Get SaaSy?
A panel of experts explores criteria for finding partners who are willing to transition from traditional reseller…

Relevant Resources

Data Sheet
E2open Channel Marketing Automation
Reach new customers, boost sales and improve your return on marketing investments by equipping your channel partners with content and…

eBook
What’s in a Channel Marketing Bill of Materials
Find out what to include in a standard bill of materials (BOM) to successfully execute a channel marketing campaign that meets the needs of your…

eBook
Inbound Channel Marketing Checklist: A Self-Assessment Tool for Modernizing Channel Marketing
Discover the capabilities that are essential for channel marketing…

Webinar
Cloud is Transforming the Channel: Are Partners Ready to Get SaaSy?
A panel of experts explores criteria for finding partners who are willing to transition from traditional reseller…

More from the Channel Shaping Suite

Expand your benefits and see even better results. Once you implement an E2open application, it’s easy to add more capabilities by integrating it with one or more additional applications from our unified platform.

More from the Channel Shaping Suite

Expand your benefits and gain even better results. Once you implement an E2open application, it’s easy to add more capabilities by integrating with one or more additional applications from our unified platform.

Empower your partners to execute successful channel programs using compelling campaign content and simple publishing tools. Now is the right time to find an easy way to create demand.

Start Campaign Planning