Partner MDF Programs
Create, monitor, control and manage effective, results-driven marketing development funds (MDF) programs for optimal yields.
Predictable, Optimized Channel Marketing Returns
Expect predictable returns on your channel marketing investments with informed program choices, efficient fund management and increased partner engagement. e2open’s Partner Marketing Incentives application helps you avoid wasted, underutilized funds.
Drive exceptional results from your MDF investments:
Influence Local Markets Worldwide
Your global programs will easily respond to local requirements and language expectations. All that’s needed is some simple adjustments and straightforward configuration steps.Reduce Program Administration Costs
You can efficiently administer multiple MDF programs on a single platform that provides a full audit trail of the funding process.Engage Partners
Simple forms, workflows and automated reminders help you save time and efficiently increase partner program engagement.Be Easy to Work With
Role-based access and personalized communication with partners are a smart strategy for increasing the attractiveness of your brand.
Choose High-Return Programs
Visibility into the results of funded activities helps you identify which programs work and which partners make a difference so you can fine-tune your MDF allocation.Keep Your Preferred Processes
Support for accruals, discretionary funding models, and varying workflows and business processes adds ease and convenience.Make Budgets More Predictable
Automation helps you improve budgeting by avoiding funds expirations, opportunity costs and ineffective last-minute investments.Integrate with Supporting Applications
The ability to integrate with planning, execution and payment applications adds value and increases your processing efficiency.
Drive exceptional results from your MDF investments:
Influence Local Markets Worldwide
Your global programs will easily respond to local requirements and language expectations. All that’s needed is some simple adjustments and straightforward configuration steps.Reduce Program Administration Costs
You can efficiently administer multiple MDF programs on a single platform that provides a full audit trail of the funding process.Engage Partners
Simple forms, workflows and automated reminders help you save time and efficiently increase partner program engagement.Be Easy to Work With
Role-based access and personalized communication with partners are a smart strategy for increasing the attractiveness of your brand.Choose High-Return Programs
Visibility into the results of funded activities helps you identify which programs work and which partners make a difference so you can fine-tune your MDF allocation.Keep Your Preferred Processes
Support for accruals, discretionary funding models, and varying workflows and business processes adds ease and convenience.Make Budgets More Predictable
Automation helps you improve budgeting by avoiding funds expirations, opportunity costs and ineffective last-minute investments.Integrate with Supporting Applications
The ability to integrate with planning, execution and payment applications adds value and increases your processing efficiency
Funding High-Yield Partner Marketing Activities
To strategically fund partner marketing activities for the best results, you need performance data, cross-program analytics and program configuration capabilities along with efficient process workflows. The right vendor will provide ways for your company to implement best practices, combining timely partner sales data and predictive algorithms on a configurable platform that enables you to create and run highly effective marketing programs. For example, e2open gives you the flexibility to quickly tailor an existing program to suit local partners in remote locations.
Business Scenarios
What are your business needs today?
Reach strategic goals and address complex business problems with rapid results. Regardless of your industry or where you are in your supply chain journey, we provide innovative solutions that have the breadth to meet your immediate needs and the depth to grow with your organization.
Relevant Resources
Data Sheet
e2open Partner Marketing Incentives
Discover how you can successfully develop, budget and manage complex MDF programs on a global scale with…
Analyst Report
In Search Of ROI For Market Development Funds
Valuable insights help you answer two fundamental questions: Am I investing the right amounts in MDF in light of…
White Paper
Driving Channel Program Success
You spend millions each year on marketing activities driven by MDF programs. Discover five strategic…
eBook
Making the Business Case for Channel Incentives Technology
Channel incentives such as MDF require the right technology, but can you get the budget to spend on…
Relevant Resources
Data Sheet
e2open Partner Marketing Incentives
Discover how you can successfully develop, budget and manage complex MDF programs on a global scale with…
Analyst Report
In Search Of ROI For Market Development Funds
Valuable insights help you answer two fundamental questions: Am I investing the right amounts in MDF in light of…
White Paper
Driving Channel Program Success
You spend millions each year on marketing activities driven by MDF programs. Discover five strategic…
eBook
Making the Business Case for Channel Incentives Technology
Channel incentives such as MDF require the right technology, but can you get the budget to spend on…
More from the Channel Shaping Suite
Expand your benefits and see even better results. Once you implement an e2open application, it’s easy to add more capabilities through integration with one or more additional applications from our unified platform.
Channel Data Management
Apply machine learning to capture, normalize and enrich demand and sales data from all tiers of distribution. Make fact-based decisions to drive partner performance.
Partner Performance Incentives
Manage all partner incentive plans, from simple rebates to complex multi-tier programs, with intelligent algorithms to determine payments based on performance.
Channel Marketing Automation
Help your partners improve their marketing skills. Customizable content, effective campaigns, and proven tools and services generate demand, create leads and grow sales.
Demand Signal Management
Power planning and execution by leveraging automation, natural language processing and forecasting techniques to collect, harmonize and enrich retailer demand signals.
Retail Shelf Management
Improve in-store execution and on-shelf availability for all items, including new product introductions and promotional events, to delight customers and grow sales.
Channel Operations Management
Manage complex multi-tier operation workflows, such as deal registration and inventory reconciliation, with unprecedented visibility, control and performance.
Payment Services
Simplify the payment of marketing incentive funds to channel partners through a fully-managed financial service that streamlines disbursements.
Sales Performance Incentives
Efficiently manage the lifecycle of all your sales performance plans—including loyalty and rewards programs, sales performance incentive funds (SPIFs) and sales credit assignments—from one place.
Collaborative Channel Planning
Create joint marketing business plans with structured workflows for timelines, program details and projected outcomes while tracking ongoing performance.
Partner Assessment and Enablement
Align channel composition with business objectives. Find the right partners for new markets, assess existing players and determine investments to optimize performance.
More from the Channel Shaping Suite
Expand your benefits and see even better results. Once you implement an e2open application, it’s easy to add more capabilities through integration with one or more additional applications from our unified platform.
Channel Data Management
Apply machine learning to capture, normalize and enrich demand and sales data from all tiers of distribution. Make fact-based decisions to drive partner performance.
Partner Performance Incentives
Manage all partner incentive plans, from simple rebates to complex multi-tier programs, with intelligent algorithms to determine payments based on performance.
Channel Marketing Automation
Help your partners improve their marketing skills. Customizable content, effective campaigns, and proven tools and services generate demand, create leads and grow sales.
Demand Signal Management
Power planning and execution by leveraging automation, natural language processing and forecasting techniques to collect, harmonize and enrich retailer demand signals.
Retail Shelf Management
Improve in-store execution and on-shelf availability for all items, including new product introductions and promotional events, to delight customers and grow sales.
Channel Operations Management
Manage complex multi-tier operation workflows, such as deal registration and inventory reconciliation, with unprecedented visibility, control and performance.
Payment Services
Simplify the payment of marketing incentive funds to channel partners through a fully-managed financial service that streamlines disbursements.
Sales Performance Incentives
Efficiently manage the lifecycle of all your sales performance plans—including loyalty and rewards programs, sales performance incentive funds (SPIFs) and sales credit assignments—from one place.
Collaborative Channel Planning
Create joint marketing business plans with structured workflows for timelines, program details and projected outcomes while tracking ongoing performance.
Partner Assessment and Enablement
Align channel composition with business objectives. Find the right partners for new markets, assess existing players and determine investments to optimize performance.