Home Intelligent Applications Channel Shaping Partner Marketing Incentives

Partner MDF Programs

Create, monitor, control and manage effective, results-driven marketing development funds (MDF) programs for optimal yields.

Predictable, Optimized Channel Marketing Returns

Expect predictable returns on your channel marketing investments with informed program choices, efficient fund management and increased partner engagement. E2open’s Partner Marketing Incentives application helps you avoid wasted, underutilized funds.

Drive exceptional results from your MDF investments:

  • Influence Local Markets Worldwide
    Your global programs will easily respond to local requirements and language expectations. All that’s needed is some simple adjustments and straightforward configuration steps.

  • Reduce Program Administration Costs
    You can efficiently administer multiple MDF programs on a single platform that provides a full audit trail of the funding process.

  • Engage Partners
    Simple forms, workflows and automated reminders help you save time and efficiently increase partner program engagement.

  • Be Easy to Work With
    Role-based access and personalized communication with partners are a smart strategy for increasing the attractiveness of your brand.

  • Choose High-Return Programs
    Visibility into the results of funded activities helps you identify which programs work and which partners make a difference so you can fine-tune your MDF allocation.

  • Keep Your Preferred Processes
    Support for accruals, discretionary funding models, and varying workflows and business processes adds ease and convenience.

  • Make Budgets More Predictable
    Automation helps you improve budgeting by avoiding funds expirations, opportunity costs and ineffective last-minute investments.

  • Integrate with Supporting Applications
    The ability to integrate with planning, execution and payment applications adds value and increases your processing efficiency.

Drive exceptional results from your MDF investments:

  • Influence Local Markets Worldwide
    Your global programs will easily respond to local requirements and language expectations. All that’s needed is some simple adjustments and straightforward configuration steps.

  • Reduce Program Administration Costs
    You can efficiently administer multiple MDF programs on a single platform that provides a full audit trail of the funding process.

  • Engage Partners
    Simple forms, workflows and automated reminders help you save time and efficiently increase partner program engagement.

  • Be Easy to Work With
    Role-based access and personalized communication with partners are a smart strategy for increasing the attractiveness of your brand.

  • Choose High-Return Programs
    Visibility into the results of funded activities helps you identify which programs work and which partners make a difference so you can fine-tune your MDF allocation.

  • Keep Your Preferred Processes
    Support for accruals, discretionary funding models, and varying workflows and business processes adds ease and convenience.

  • Make Budgets More Predictable
    Automation helps you improve budgeting by avoiding funds expirations, opportunity costs and ineffective last-minute investments.

  • Integrate with Supporting Applications
    The ability to integrate with planning, execution and payment applications adds value and increases your processing efficiency

Funding High-Yield Partner Marketing Activities

To strategically fund partner marketing activities for the best results, you need performance data, cross-program analytics and program configuration capabilities along with efficient process workflows. The right vendor will provide ways for your company to implement best practices, combining timely partner sales data and predictive algorithms on a configurable platform that enables you to create and run highly effective marketing programs. For example, E2open gives you the flexibility to quickly tailor an existing program to suit local partners in remote locations.

Better Together: Add Strategic Capabilities to Meet Business Needs

Solve business problems, increase efficiencies and enhance performance by combining two or more applications. Built-in integration gives you the right capabilities for meeting your objectives—quickly.

Gain control over the quality of partner activities funded by MDF. Enable partners to run successful marketing campaigns using your content and vetted, preapproved funded activities for a frictionless experience and predictable return on investment (ROI). Adding E2open’s Channel Marketing Automation application to E2open Partner Marketing Incentives improves your results.

Increase partner satisfaction and engagement by paying out marketing funds promptly and accurately. Close the loop on marketing funding with last-mile visibility. Adding E2open’s Payment Services application to E2open Partner Marketing Incentives makes it easier on you while delighting your partners.

Business Scenarios

What are your business needs today?

Reach strategic goals and address complex business problems with rapid results. Regardless of your industry or where you are in your supply chain journey, we provide innovative solutions that have the breadth to meet your immediate needs and the depth to grow with your organization.

See Business Scenarios

Relevant Resources

Data Sheet
E2open Partner Marketing Incentives
Discover how you can successfully develop, budget and manage complex MDF programs on a global scale with…

Analyst Report In Search Of ROI For Market Development Funds

Analyst Report
In Search Of ROI For Market Development Funds
Valuable insights help you answer two fundamental questions: Am I investing the right amounts in MDF in light of…

Driving Channel Program Success

White Paper
Driving Channel Program Success
You spend millions each year on marketing activities driven by MDF programs. Discover five strategic…

Making the Business Case for Channel Incentives Technology

eBook
Making the Business Case for Channel Incentives Technology
Channel incentives such as MDF require the right technology, but can you get the budget to spend on…

Relevant Resources

Data Sheet
E2open Partner Marketing Incentives
Discover how you can successfully develop, budget and manage complex MDF programs on a global scale with…

Analyst Report
In Search Of ROI For Market Development Funds
Valuable insights help you answer two fundamental questions: Am I investing the right amounts in MDF in light of…

White Paper
Driving Channel Program Success
You spend millions each year on marketing activities driven by MDF programs. Discover five strategic…

eBook
Making the Business Case for Channel Incentives Technology
Channel incentives such as MDF require the right technology, but can you get the budget to spend on…

More from the Channel Shaping Suite

Expand your benefits and see even better results. Once you implement an E2open application, it’s easy to add more capabilities through integration with one or more additional applications from our unified platform.

More from the Channel Shaping Suite

Expand your benefits and see even better results. Once you implement an E2open application, it’s easy to add more capabilities through integration with one or more additional applications from our unified platform.

Choose the best MDF programs to implement, knowing what kind of returns to expect. Make your money count by running your programs efficiently and effectively.

Optimize Returns