Results-Driven MDF Programs
To fund partner marketing activities for optimal yields, you need performance data, cross-program analytics and program configuration capabilities along with workflows to monitor, control and manage the process. E2open’s Partner Marketing Incentives application combines timely partner sales data and predictive algorithms on a configurable platform that enables you to create and run effective marketing development funds (MDF) programs.
Predictable, Optimized Channel Marketing Returns
Expect predictable returns on your channel marketing investments with informed program choices, efficient fund management and increased partner engagement. Funds are not left on the table but used to optimize results.
Key features add even more value:
Ability to implement global programs that respond to local markets
Efficient administration of multiple programs on a single platform that provides end-to-end audit trails
Simple forms, workflows and automated reminders to help increase partner engagement
Algorithms that combine proof of execution with sales data and offer program recommendations based on a predicted return on investment (ROI)
Role-based access and personalized communication with partners to increase the attractiveness of your brand
Support for accruals, discretionary funding models, and varying workflows and business processes
Ability to improve budgeting by avoiding funds expiration, opportunity costs and ineffective last-minute investments
Integration with planning, execution and payment applications for increased processing efficiency