Channel | Rewards and Funds Management
Motivate Partners with Visibility into Market Development Funds and Other Incentive Programs
Engaged partners and predictable, optimized channel marketing returns
Create, monitor, control, and manage results-driven partner funding and rewards programs for optimal yields. Expect predictable returns on your channel investments with informed program choices, efficient fund management, and attractive rewards for increased partner engagement. E2open Rewards and Funds Management helps you drive partner participation, avoid wasted or underutilized funds, and build loyalty.
Partners either misuse or don’t use your funds
Significant spend shouldn’t bring low or uncertain benefits
With the growing importance of non-transactional partners, offering a variety of market development funds (MDF) and other funding and rewards options may be the best way to influence partner behavior. Yet funds often expire unused, or they’re requested at the last minute without a clear spending plan. Complicated, time-consuming funding processes put off partners. Rewards that don’t match a partner’s role and contribution won’t motivate that partner and often remain unclaimed. Consequently, companies have difficulty identifying effective activities and assessing the returns.
Drive results with programs that motivate partners
Inspire partners and achieve your goals. Develop, budget, monitor, and manage effective MDF and other funding programs and rewards of any complexity — all at scale for every partner.
Engage partners
Role-based access, personalized communication with partners, simple forms, convenient workflows, and automated reminders all make you easy to work with while increasing engagement.
Choose high-return programs
Visibility into the results of your funded activities helps you identify which programs work and which partners make a difference so you can fine-tune your budget allocations.
Influence local markets worldwide
You can quickly and easily adapt your global programs to local requirements and language expectations with some simple adjustments and straightforward software configuration steps.
Reduce administration costs
Run market, business, and partner development fund programs and use CO-OP funds, end-user cashbacks, individual rewards, and other types of funding activities on one platform with a full audit trail of the process.
Keep your preferred processes
Flexibility for business process configuration, the availability of varying workflows, support for accruals, and discretionary funding models all add ease and convenience in managing partner funds and rewards.
Predict budgets more accurately
Visibility into available funds and budget balances, simplicity in the partner engagement process, and automation help you improve budgeting by avoiding funds expirations, opportunity costs, and ineffective last-minute investments.
What is rewards and funds management?
Rewards and Funds Management (RFM) application is a software solution designed to streamline the allocation, distribution, tracking, and utilization of funds within a channel ecosystem, specifically to support marketing, promotional, and co-op activities conducted by channel partners. This application helps manufacturers and suppliers efficiently manage financial resources earmarked for joint marketing initiatives and incentive programs with their channel partners.
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Engaged partners and smart spending