Market Development Funds
Create, monitor, control, and manage results-driven market development funds (MDF) programs for optimal yields. Expect predictable returns on your channel marketing investments with informed program choices, efficient fund management, and increased partner engagement. E2open Market Development Funds helps you increase partner participation and avoid wasted or underutilized funds.
Engaged partners and predictable, optimized channel marketing returns
Significant MDF spending brings low or uncertain returns
With the growing importance of partners that touch a sale without actively transacting the product, MDF may be the best way to influence partner behavior. When the process of requesting and receiving funds is complicated, time-consuming, or difficult to understand, many partners choose not to engage. Funds often expire unused, or they might be requested at the last minute without a clear spending plan. Consequently, companies have a hard time identifying effective activities and programs and assessing the returns.

Drive exceptional results from MDF
Efficiently and effectively develop, budget, monitor, and manage complex MDF programs with full scalability. Inspire your partners and achieve predictable results.
Engage partners
Role-based access, personalized communication with partners, simple forms, convenient workflows, and automated reminders make you easy to work with while increasing engagement.
Choose high-return programs
Visibility into the results of your funded activities helps you identify which programs work and which partners make a difference so you can fine-tune your MDF allocation.
Influence local markets worldwide
Your global programs will easily respond to local requirements and language expectations. All that’s needed is some simple adjustments and straightforward configuration steps.
Reduce program administration costs
Efficiencies multiply as you administer multiple MDF programs on a single platform that provides a complete audit trail of the funding process.
Keep your preferred processes
Support for accruals, discretionary funding models, and varying workflows and business processes adds ease and convenience.
Predict budget requirements better
Visibility of already available funds and budgets balances, simplicity of partner engagement process and automation help improve budgeting by avoiding funds expirations, opportunity costs, and ineffective last-minute investments.
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Make your money count by running effective, results-driven MDF programs.
