Channel | Rewards and Funds Management
Motivate Partners with Visibility into Market Development Funds and Other Incentive Programs

Engaged partners and predictable, optimized channel marketing returns
Create, monitor, control, and manage results-driven partner funding and rewards programs for optimal yields. Expect predictable returns on your channel investments with informed program choices, efficient fund management, and attractive rewards for increased partner engagement. E2open Rewards and Funds Management helps you drive partner participation, avoid wasted or underutilized funds, and build loyalty.

Partners either misuse or don’t use your funds
Significant spend shouldn’t bring low or uncertain benefits
With the growing importance of non-transactional partners, offering a variety of market development funds (MDF) and other funding and rewards options may be the best way to influence partner behavior. Yet funds often expire unused, or they’re requested at the last minute without a clear spending plan. Complicated, time-consuming funding processes put off partners. Rewards that don’t match a partner’s role and contribution won’t motivate that partner and often remain unclaimed. Consequently, companies have difficulty identifying effective activities and assessing the returns.
Drive results with programs that motivate partners
Inspire partners and achieve your goals. Develop, budget, monitor, and manage effective MDF and other funding programs and rewards of any complexity — all at scale for every partner.

What is rewards and funds management?
Rewards and Funds Management (RFM) application is a software solution designed to streamline the allocation, distribution, tracking, and utilization of funds within a channel ecosystem, specifically to support marketing, promotional, and co-op activities conducted by channel partners. This application helps manufacturers and suppliers efficiently manage financial resources earmarked for joint marketing initiatives and incentive programs with their channel partners.
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