Market Development Funds

The customer and the employee are discussing the materials by looking at the materials.

Create, monitor, control, and manage results-driven market development funds (MDF) programs for optimal yields. Expect predictable returns on your channel marketing investments with informed program choices, efficient fund management, and increased partner engagement. E2open Market Development Funds helps you increase partner participation and avoid wasted or underutilized funds.

Engaged partners and predictable, optimized channel marketing returns

Partners either misuse or don’t use MDF

Significant MDF spending brings low or uncertain returns

With the growing importance of partners that touch a sale without actively transacting the product, MDF may be the best way to influence partner behavior. When the process of requesting and receiving funds is complicated, time-consuming, or difficult to understand, many partners choose not to engage. Funds often expire unused, or they might be requested at the last minute without a clear spending plan. Consequently, companies have a hard time identifying effective activities and programs and assessing the returns.

Partners either don’t use or misuse MDF

Drive exceptional results from MDF

Efficiently and effectively develop, budget, monitor, and manage complex MDF programs with full scalability. Inspire your partners and achieve predictable results.

Engage partners

Engage partners

Role-based access, personalized communication with partners, simple forms, convenient workflows, and automated reminders make you easy to work with while increasing engagement.

Choose high-return programs

Choose high-return programs

Visibility into the results of your funded activities helps you identify which programs work and which partners make a difference so you can fine-tune your MDF allocation.

Influence local markets worldwide

Influence local markets worldwide

Your global programs will easily respond to local requirements and language expectations. All that’s needed is some simple adjustments and straightforward configuration steps.

Reduce program administration costs

Reduce program administration costs

Efficiencies multiply as you administer multiple MDF programs on a single platform that provides a complete audit trail of the funding process.

Keep your preferred processes

Keep your preferred processes

Support for accruals, discretionary funding models, and varying workflows and business processes adds ease and convenience.

Predict budget requirements better

Predict budget requirements better

Visibility of already available funds and budgets balances, simplicity of partner engagement process and automation help improve budgeting by avoiding funds expirations, opportunity costs, and ineffective last-minute investments.

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Other applications for driving channel success



Centralizing and automating our export control processes, and particularly our trade compliance, not only reduces risk for Sandvik, but opens new opportunities to do more business worldwide.


Working with e2open enables us to better fulfill short supplier lead times, reduce inventory levels, and dramatically improve inventory turns—all while lowering the total cost of ownership to our customers.


Once you can see the shipments moving in transit, you can predict any late shipments and adjust. NCR will see a seven-figure benefit from the implementation; it has added definite value for us.


Having visibility to the supply chain gives us and our suppliers the opportunity to plan. We talk about planning its capacity, its resources, its material—and it helps with the cost as well by having all those elements tied together.


With the e2open system, processes that used to take a whole calendar year now happen in a matter of days.

Vinny Moscatello

We know what stock we have in the channel, is it healthy, what our average days of stock are, do we ship in more or do we reduce what we are shipping? We are really in control of channel data.

Mailin Boeker

By implementing an integrated international purchasing system, we have ensured that Leggett & Platt is maximizing its efforts to conduct its international procurement activities in a compliant manner.

John Wainwright
Leggett & Platt, Inc.

e2open compliance capabilities are very important for the Geodis Supply Chain Optimization compliance risk management program. The digital information is key to providing timely and accurate visibility, streamlining our compliance check processes, improving their efficiency and reliability. We’re now very well-positioned for the next wave of growth and ready to offer our customers more value than ever before.

Laurent Rosa
Engaged partners and smart spending

Make your money count by running effective, results-driven MDF programs.

Make your money count by running effective, results-driven MDF programs.