Drive demand and increase revenue with rich decision-grade data and marketing support for every partner in one place in the cloud. Engage partners and customers with effective incentive programs and retail execution powered by proven artificial intelligence (AI).
Browse channel applications
Collaborative Channel Planning
Create joint marketing business plans with structured workflows for timelines, program details, and projected outcomes while tracking ongoing performance.
Channel Marketing Automation
Help your partners improve their marketing skills. Customizable content, effective campaigns, and proven tools and services generate demand, create leads, and grow sales.
Simplify the payment of marketing incentive funds to channel partners through a fully-managed financial service that streamlines disbursements.
Market Development Funds
Develop markets with confidence, knowing that funds are well spent. Advanced algorithms validate program data and create fact-based ROI measures.
Incentives and Rebates
Efficiently manage the lifecycle of all your sales performance plans—including loyalty and rewards programs, SPIFs, and sales credit assignments—from a single place.
Channel Data Management
Apply machine learning to capture, normalize and enrich demand and sales data from all tiers of distribution. Make fact-based decisions to drive partner performance.
Demand Signal Management
Power planning and execution by leveraging automation, natural language processing, and forecasting techniques to collect, harmonize, and enrich retailer demand signals.
Channel Forecast Collaboration
Increase confidence in future demand and gain visibility into what your customers expect to order through collaborative planning.
Sales Order Collaboration
Collaborate with customers to provide highly accurate visibility from order to execution. Create a win-win situation for better customer service and lower costs.
Optimize results across every channel
Realize the full potential of all your channels with a complete 360-degree view of retail, distribution, and online activity at your fingertips—right down to the consumer. A single platform gives you the latest decision-grade data for every partner and empowers you to manage incentive programs and retail execution, assess and optimize partner performance, and measure the return on channel investments.
Base every action on decision-grade data. Get better results with less effort, whether you are recruiting, enabling, supporting rewarding or orchestrating partners. Let proven AI help you maximise returns.
Support partners and customers at every step of the buying journey. Help partners boost demand with automated channel marketing and delight customers with exceptional fulfillment.
Reduce the amount of time spent on low-value activities such as data collection, reconciliation, and payout calculations. Simplify and automate every aspect of channel ecosystem management.
Bring together on one platform everything you need to select the right partners, develop the market, incentivize sales, and maximize profitability. Smarter Channel Management® drives results.
Increase in campaign effectiveness and ROI over two years
Rise in sales team efficiency
Improvement in partner payment turnaround time