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Smarter Channel Management®

Unlock the potential of all your channels and take performance to the next level. Drive and enhance revenue with a 360-degree view and the latest decision-grade data for every partner in one place in the cloud. Manage incentive programs and retail execution, optimizing partner performance.

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Channel Data Management

Capture, normalize and enrich demand and sales data from all tiers of distribution. Make fact-based decisions on channel inventory, partner performance and replenishment.

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Partner Performance Incentives

Manage all partner incentive plans, from simple rebates to complex multi-tier programs, with advanced algorithms to determine payments based on performance.

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Channel Marketing Automation

Help your partners improve their marketing skills. Customizable content, effective campaigns, and proven tools and services generate demand, create leads and grow sales.

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Partner Marketing Incentives

Develop markets with confidence, knowing that funds are well spent. Advanced algorithms validate program data and create fact-based return-on-investment (ROI) measures.

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Demand Signal Management

Automate the daily collection, cleansing and harmonization of inventory data and other retailer demand signals in a single repository to power planning and execution.

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Retail Shelf Management

Improve in-store execution and on-shelf availability for all items, including new product introductions and promotional events, to delight customers and grow sales.

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Channel Operations Management

Manage complex multi-tier operation workflows, such as deal registration and inventory reconciliation, with unprecedented visibility, control and performance.

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Payment Services

Simplify the payment of marketing incentive funds to channel partners through a fully-managed financial service that streamlines disbursements.

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Sales Performance Incentives

Efficiently manage the full lifecycle of all your sales performance plans from a single place, including loyalty and rewards programs, SPIFs and sales credit assignments.

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Collaborative Business Planning

Create joint marketing business plans with structured workflows for timelines, program details and projected outcomes while tracking ongoing performance.

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Partner Assessment and Enablement

Align channel composition with business objectives. Find the right partners for new markets, assess existing players and determine investments to optimize performance.

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Channel Shaping Intelligent Application Suite

Unlock the potential of all your channels with a complete 360-degree view of retail, distribution and online at your fingertips — right down to the consumer.

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Channel Data Management

Harness the power of downstream data for channel execution and supply chain performance.

White Paper

Driving Channel Program Success

Five strategic principles enable marketers to use evidence-based decision-making to drive continuous increases in ROI. Download this white paper to learn how.

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Case Study

GE Gains Better Visibility into Channel Sales

GE Automation needed to efficiently collect and use point-of-sale data from partners to operate with transparency and enable effective sales processes. Learn how the company achieved success by partnering with E2open for channel data management.

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The Time is Right!

Drive profitability by optimizing channel performance. Now is the time to gain a 360-degree view with decision-grade data on every partner in one place in the cloud.

Optimize Your Channel