Channel Shaping Suite

Unlock the potential of all your channels and take performance to the next level. Smarter Channel Management® brings results.

Profitability and Growth across All Channels

Drive demand and increase revenue with rich, decision-grade data and marketing support for every partner in one place in the cloud. Engage partners and customers with effective incentive programs and retail execution powered by proven artificial intelligence (AI).

Browse Channel Shaping Applications

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Manage all partner incentive plans, from simple rebates to complex multi-tier programs, with intelligent algorithms to determine payments based on performance.

Partner Performance Incentives

Partner Performance Incentives
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Help your partners improve their marketing skills. Customizable content, effective campaigns, and proven tools and services generate demand, create leads and grow sales.

Channel Marketing Automation

Channel Marketing Automation
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Develop markets with confidence, knowing that funds are well spent. Advanced algorithms validate program data and create fact-based return-on-investment (ROI) measures.

Partner Marketing Incentives

Partner Marketing Incentives
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Power planning and execution by leveraging automation, natural language processing and forecasting techniques to collect, harmonize and enrich retailer demand signals.

Demand Signal Management

Demand Signal Management
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Improve in-store execution and on-shelf availability for all items, including new product introductions and promotional events, to delight customers and grow sales.

Retail Shelf Management

Retail Shelf Management
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Manage complex multi-tier operation workflows, such as deal registration and inventory reconciliation, with unprecedented visibility, control and performance.

Channel Operations Management

Channel Operations Management
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Simplify the payment of marketing incentive funds to channel partners through a fully-managed financial service that streamlines disbursements.

Payment Services

Payment Services
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Efficiently manage the lifecycle of all your sales performance plans—including loyalty and rewards programs, SPIFs and sales credit assignments—from a single place.

Sales Performance Incentives

Sales Performance Incentives
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Create joint marketing business plans with structured workflows for timelines, program details and projected outcomes while tracking ongoing performance.

Collaborative Business Planning

Collaborative Business Planning
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Align channel composition with business objectives. Find the right partners for new markets, assess existing players and determine investments to optimize performance.

Partner Assessment and Enablement

Partner Assessment and Enablement

Apply machine learning to capture, normalize and enrich demand and sales data from all tiers of distribution. Make fact-based decisions to drive partner performance.

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Manage all partner incentive plans, from simple rebates to complex multi-tier programs, with intelligent algorithms to determine payments based on performance.

Learn More About this Application

Help your partners improve their marketing skills. Customizable content, effective campaigns, and proven tools and services generate demand, create leads and grow sales.

Learn More About this Application

Develop markets with confidence, knowing that funds are well spent. Advanced algorithms validate program data and create fact-based return-on-investment (ROI) measures.

Learn More About this Application

Power planning and execution by leveraging automation, natural language processing and forecasting techniques to collect, harmonize and enrich retailer demand signals.

Learn More About this Application

Improve in-store execution and on-shelf availability for all items, including new product introductions and promotional events, to delight customers and grow sales.

Learn More About this Application

Manage complex multi-tier operation workflows, such as deal registration and inventory reconciliation, with unprecedented visibility, control and performance.

Learn More About this Application

Simplify the payment of marketing incentive funds to channel partners through a fully-managed financial service that streamlines disbursements.

Learn More About this Application

Efficiently manage the lifecycle of all your sales performance plans—including loyalty and rewards programs, SPIFs and sales credit assignments—from a single place.

Learn More About this Application

Create joint marketing business plans with structured workflows for timelines, program details and projected outcomes while tracking ongoing performance.

Learn More About this Application

Align channel composition with business objectives. Find the right partners for new markets, assess existing players and determine investments to optimize performance.

Learn More About this Application

Optimize Your Channel

  • Smart Decisions
    Manage partners, incentive programs, channel inventory and retail promotions with less effort and better results. Decision-grade data and proven AI help you maximize your returns.
  • Delighted Buyers
    Support partners and customers at every step of the buying journey. Help partners boost demand with automated channel marketing and delight customers with exceptional fulfillment.
  • Greater Efficiency
    Reduce the amount of time spend on low-value activities such as data collection, reconciliation and payout calculations. Simplify and automate every aspect of channel management.

Explore Other Suites

Optimize Your Channel

  • Smart Decisions
    Manage partners, incentive programs, channel inventory and retail promotions with less effort and better results. Decision-grade data and proven AI help you maximize your returns.
  • Delighted Buyers
    Support partners and customers at every step of the buying journey. Help partners boost demand with automated channel marketing and delight customers with exceptional fulfillment.
  • Greater Efficiency
    Reduce the amount of time spend on low-value activities such as data collection, reconciliation and payout calculations. Simplify and automate every aspect of channel management.

Explore Other Suites

26%

Increase in Campaign Effectiveness and ROI over Two Years

18%

Rise in Sales Team Efficiency

15%

Improvement in Partner Payment Turnaround Time

26%

Increase in Campaign Effectiveness and ROI over Two Years

18%

Rise in Sales Team Efficiency

15%

Improvement in Partner Payment Turnaround Time

Hear from President & CEO Michael Farlekas

as he explains the value of creating a community around your channel partners so you can get your message to those who sell your product.

Watch Video

Relevant Resources

Profile
Channel Shaping Intelligent Application Suite
Unlock the potential of all your channels with a comprehensive view of retail, distribution and online activity at your fingertips—all the way down…

Video
Channel Data Management Insights
Capture every distribution detail. Use decision-grade data to make smarter decisions for better channel execution and supply chain performance…

Report
In Search Of ROI For Market Development Funds (MDF)
Forrester gives you practical guidance for measuring the actual results of partner marketing investments to help you boost performance over time…

Case Study
GE Gains Better Visibility into Channel Sales
GE Automation needed to efficiently collect and use point-of-sale data from partners for transparency and effective sales processes. See how…

Relevant Resources

Profile
Channel Shaping Intelligent Application Suite
Unlock the potential of all your channels with a comprehensive view of retail, distribution and online activity at your fingertips—all the way down…

Video
Channel Data Management Insights
Capture every distribution detail. Use decision-grade data to make smarter decisions for better channel execution and supply chain performance…

Report
In Search Of ROI For Market Development Funds (MDF)
Forrester gives you practical guidance for measuring the actual results of partner marketing investments to help you boost performance over time…

Case Study
GE Gains Better Visibility into Channel Sales
GE Automation needed to efficiently collect and use point-of-sale data from partners for transparency and effective sales processes. See how…

Harness the power of your partner network. Enhance channel performance with AI-driven applications, decision-grade data and end-to-end collaborative processes.

Optimize My Channel