Channel Shaping Suite

Apply machine learning to capture, normalize and enrich demand and sales data from all tiers of distribution. Make fact-based decisions to drive partner performance.

Manage all partner incentive plans, from simple rebates to complex multi-tier programs, with intelligent algorithms to determine payments based on performance.

Help your partners improve their marketing skills. Customizable content, effective campaigns, and proven tools and services generate demand, create leads and grow sales.

Develop markets with confidence, knowing that funds are well spent. Advanced algorithms validate program data and create fact-based return-on-investment (ROI) measures.

Power planning and execution by leveraging automation, natural language processing and forecasting techniques to collect, harmonize and enrich retailer demand signals.

Improve in-store execution and on-shelf availability for all items, including new product introductions and promotional events, to delight customers and grow sales.

Manage complex multi-tier operation workflows, such as deal registration and inventory reconciliation, with unprecedented visibility, control and performance.

Simplify the payment of marketing incentive funds to channel partners through a fully-managed financial service that streamlines disbursements.

Efficiently manage the lifecycle of all your sales performance plans—including loyalty and rewards programs, SPIFs and sales credit assignments—from a single place.

Create joint marketing business plans with structured workflows for timelines, program details and projected outcomes while tracking ongoing performance.

Align channel composition with business objectives. Find the right partners for new markets, assess existing players and determine investments to optimize performance.