Channel Shaping Suite
Unlock the potential of all your channels and take performance to the next level. Smarter Channel Management® brings results.
Profitability and Growth across All Channels
Drive demand and increase revenue with rich, decision-grade data and marketing support for every partner in one place in the cloud. Engage partners and customers with effective incentive programs and retail execution powered by proven artificial intelligence (AI).
Optimize Your Channel
- Smart Decisions
Manage partners, incentive programs, channel inventory and retail promotions with less effort and better results. Decision-grade data and proven AI help you maximize your returns. - Delighted Buyers
Support partners and customers at every step of the buying journey. Help partners boost demand with automated channel marketing and delight customers with exceptional fulfillment. - Greater Efficiency
Reduce the amount of time spend on low-value activities such as data collection, reconciliation and payout calculations. Simplify and automate every aspect of channel management.
Optimize Your Channel
- Smart Decisions
Manage partners, incentive programs, channel inventory and retail promotions with less effort and better results. Decision-grade data and proven AI help you maximize your returns. - Delighted Buyers
Support partners and customers at every step of the buying journey. Help partners boost demand with automated channel marketing and delight customers with exceptional fulfillment. - Greater Efficiency
Reduce the amount of time spend on low-value activities such as data collection, reconciliation and payout calculations. Simplify and automate every aspect of channel management.

26%
Increase in Campaign ROI over Two Years

18%
Rise in Sales Team Efficiency

15%
Improvement in Partner Payment Turnaround Time

26%
Increase in Campaign ROI over Two Years

18%
Rise in Sales Team Efficiency

15%
Improvement in Partner Payment Turnaround Time
Relevant Resources
Relevant Resources
Profile
Channel Shaping Intelligent Application Suite
Unlock the potential of all your channels with a comprehensive view of retail, distribution and online activity at your fingertips—all the way down…
Video
Channel Data Management Insights
Capture every distribution detail. Use decision-grade data to make smarter decisions for better channel execution and supply chain performance…
White Paper
Driving Channel Program Success
Make your market development funds (MDF) work harder. Use these five strategic principles to continuously increase the return on your MDF…
Case Study
GE Gains Better Visibility into Channel Sales
GE Automation needed to efficiently collect and use point-of-sale data from partners for transparency and effective sales processes. See how…